英訳

　Internet advertising has become the mainstream of advertising. Internet advertising expenditure in Japan in 2019 exceeded the 2 trillion yen mark, surpassing TV advertising expenses for the first time. With the spread of smartphones, video advertising and other products are performing well, and the food and cosmetics industries are shifting to the Internet. However, "Targeted ads" which estimates personal preferences based on search histories and other factors, has been receiving consumer backlash, and the search for new advertising models continues.
Dentsu announced that advertising spending in Japan in 2019 was 2.1048 trillion yen, up 19.7% from the previous year. Advertising expenses for TV decreased 2.7% to 1.8612 trillion yen. About 70% of online advertising is for smartphones, and video advertising supports high growth. This spring, 5G, a next-generation communication standard whose communication speed is about 100 times faster than the current one, will be commercialized and will increase further.

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